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Why we need to rebrand the term "HIGH"

“My patients need that THC; they don’t really get a lot of benefit from CBD-only products,” says Bryan Krumm, a psychiatric nurse practitioner who currently works with about one thousand PTSD patients in New Mexico.

He has seen whole-plant cannabis heal all types of patients throughout 25 years in the psychiatry field. He has seen it relieve struggles with PTSD (including his own), as well as other psychiatric woes such as depression and addiction.

“There’s nothing wrong with that psychoactive effect,” he says. “People opposed to cannabis complain that this is a euphoriant and that it makes you high. But that’s what we do in psychiatry. We try to induce euphoria, to lift people’s moods. We don’t want people to be down and low and depressed.”

The difference between Krumm and a lot of other psychiatrists is this: he refuses to ever prescribe another pharmaceutical.

His only exception is the FDA-approved Marinol, a synthetic version of THC developed in the 1980s. A lot of cannabis physicians and practitioners frown upon Marinol because of negative studies and because whole-plant cannabis seems to be more therapeutic with its additional 100+ cannabinoids and multitude of terpene profiles.

But Krumm prescribes Marinol to certain patients when they travel out-of-state to places where cannabis remains prohibited. And some of his patients, contrary to what the studies tell us, actually prefer it to whole-plant medication.

By talking and listening to so many patients, Krumm has discovered that a lot of the studies out there are inaccurate.

In general, the term “high” is supposed to have good connotations, Krumm says.

“If you do the right thing morally and ethically, you’re said to be taking the high road. When we want to get smarter we pursue higher education. We set out to improve ourselves and lift ourselves, and we try to raise ourselves up out of poverty.”

But, like with so many other things applied to cannabis, the idea of getting high immediately gets a negative connotation, he says. “We need to change our understanding and reclaim that term as something positive – which is what it’s supposed to be.”......

Another expert I talked to, Sebastian Marincolo – a cannabis philosopher and writer who has been researching the herb for 10 years now – likes the difference between high and stoned. “When we say stoned we think of that couch-lock state of mind where you’re sedated, not thinking clearly – and for some people this is the desired effect,” he says.

“But the ‘high’ is something else,” Marincolo continues. “It is more euphoric and energetic – a different state of mind which comes with systematic changes in cognition and perception. And most people underestimate all of this and they don’t understand the full bouquet of changes.”

Where a lot of people view the psychoactive element as the adverse side effect of marijuana, Marincolo has methodically explored and laid out what he calls the bouquet of cognitive effects offered by the plant.

In Marincolo’s new book What Hashish Did To Walter Benjamin, he writes about many of these cognitive effects:

  • Hyper focusing
  • Episodic memory retrieval
  • Pattern recognition
  • Enhanced imagination
  • Increased empathy
  • Associative & lateral thinking
  • Deeper introspection

“It doesn’t really give you a total enhancement of cognition, but there are a bunch of possibilities,” Marincolo says. “No matter what you do, you always have some functions enhanced and some that get worse.”

Read the whole article at GreenFlower Media HERE.

Sustainability-Driven Entrepreneurs

Right now “sustainability” still means pushing back against business as usual. As a young sustainability professional, I wanted to further explore the characteristics of successful sustainability-driven entrepreneurs.

1. Sustainable DNA

They make sure sustainability is baked into their business model. Over 1,300 companies have met B-Lab’s requirements and are officially recognized as a Certified B Corporation. According to B-Lab, “By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves in a cluttered marketplace by offering a positive vision of a better way to do business.” There are also 1,200 companies have partnered with 1% for the Planet to donate one percent of their net annual sales to non-profit organizations working to tackle environmental challenges. Whether sustainability-driven entrepreneurs get official certifications and partner with big networks or just participate in similar practices without official recognitions, they always make sure they are having a positive impact on the economy, environment, and community.

2. Compassionate

Earlier this year, The Washington Post reported on a German study that found, “heightened sensitivity to the suffering of other people” is a major “emotional and personality-based driver of environmental attitudes.” Since systematically improving the way we treat communities is a major part of sustainability, it makes sense that the people who choose to work in the field also tend to be mindful of how they personally treat the individuals around them, which makes for great coworkers.

3. Highly Motivated

Sustainable entrepreneurship isn’t something people usually get into unless they are truly passionate about the issues. They believe in their vision for how much better the world could be and have an insatiable need to keep working towards it, even with the knowledge that they may not live to see it come to fruition. Because as anyone in the business of improving the world knows—it is an ongoing process, not a destination.

4. Resilient

Working towards sustainability is inherently emotional work, and because it requires going against the status quo it is filled with roadblocks and naysayers. Successful sustainability-driven entrepreneurs must have strong emotional awareness and they develop strategies to help them keep moving forward when the world tries to burn them out. In an interview with Net Impact Adam Hammes, sustainability professional and author, cited high emotional intelligence as the most important skill successful sustainability professionals possess. He said, “Without the soft skills of dealing with interpersonal struggles, the hard skills will never be put to use. You will get overwhelmed and burn out. Once you have developed emotional intelligence and soft skills, it is also helpful to then know your strategy – to save time and energy – and know your audience – to frame your approach in ways that make it well-received.“

5. Holistic Approach

Successful sustainability-driven entrepreneurs know the importance of approaching their work systematically. They make sure their actions truly match their philosophy and that they are making the intended impact on their surroundings. For example, a if a sustainability-driven restaurant owner uses compostable food packaging, then they make sure there is an appropriate and user-friendly disposal system in place.

*Source:  http://www.purelabels.com/